What worked and what didn’t: Three 2015 marketing initiatives I’ll revisit in 2016
The New Year is fast approaching and a wave of 2015 lessons learned and 2016 marketing trends content are crashing in. We’re inundated with
How to Improve Performance of Your Email Marketing
I've yet to work for a company where email wasn't one of the primary marketing channels. In some cases, it’s been responsible for up
Content Syndication: Is it Worth the Investment?
Many times when digital marketers talk about content syndication, they’re referring to an SEO tactic that’s intended to drive traffic to a s
Inbound vs. Outbound: The Great Debate Revisited
If you’re a B2B marketer, then you’re all too familiar with the Inbound vs. Outbound debate. There seems to be a misconception in the market
The Do's & Don'ts of Lead Scoring
Having implemented lead scoring in the past, I shared the same frustrations with many other marketers -- we’ve spent all this time implement