5 Reasons Why the MQL is Not Dead
There’s been a lot of chatter in the B2B marketing community in the past few years over the “death of the MQL.” To say that we at DemandGen
Show Me the Numbers: 6 Critical Demand Gen Metrics
Run a Google search for "lead gen reporting" and you’ll find plenty of articles that cover “essential” or “must-have” lead gen met
What worked and what didn’t: Three 2015 marketing initiatives I’ll revisit in 2016
The New Year is fast approaching and a wave of 2015 lessons learned and 2016 marketing trends content are crashing in. We’re inundated with
The Do's & Don'ts of Lead Scoring
Having implemented lead scoring in the past, I shared the same frustrations with many other marketers -- we’ve spent all this time implement