
5 Reasons Why the MQL is Not Dead
There’s been a lot of chatter in the B2B marketing community in the past few years over the “death of the MQL.” To say that we at DemandGen


3 Tactics that Should Be Part of Your 2017 Demand Gen Strategy
By now, you’ve likely wrapped up your Q1 planning and are in full on 2017 execution mode. As you sit there putting the finishing touches on


Show Me the Numbers: 6 Critical Demand Gen Metrics
Run a Google search for "lead gen reporting" and you’ll find plenty of articles that cover “essential” or “must-have” lead gen met