June 7, 2017

As Account-based Marketing (ABM) continues to grow in both interest and adoption, it seems like every marketing technology provider out there is grabbing a piece of the pie. From ad serving providers, to marketing automation and advanced analytics, everyone is "providing" ABM to some extent.

April 27, 2017

If you’re looking into retargeting, chances are you’re considering platforms such as AdRoll, Criteo, ReTargeter or Google. When it comes to retargeting, there’s a few things to consider before jumping in. Having a good understanding of these factors will make your retargeting campaigns a lot more effective and ensure a stronger ROI...

January 10, 2017

By now, you’ve likely wrapped up your Q1 planning and are in full on 2017 execution mode. As you sit there putting the finishing touches on your plan, I’m sure you’re wondering what your fellow marketers are up to. In this post I will share what my peers and I are seeing as the top demand gen priorities for this year. If these are...

September 30, 2016

Run a Google search for "lead gen reporting" and you’ll find plenty of articles that cover “essential” or “must-have” lead gen metrics. While they’re mostly good articles, the majority fails to get into the “how-to”. Not to mention many times you have to sift through fluffy vendor articles that don’t add much value.

September 18, 2016

Earlier this week, Marketo launched its highly anticipated ABM solution. The product, which has been in the works for the past year, goes beyond just web personalization and reporting. As Marketo’s VP of Product Marketing, Mike Telem described, the company took “the long route and really built an ABM product that required changes t...

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We are a couple of marketers who are passionate about demand generation and B2B Marketing. We created this blog to share tips, ideas and resources related to all things marketing programs, operations, and more. Click here to learn more about us and here to drop us a line!

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