September 7, 2017

There’s been a lot of chatter in the B2B marketing community in the past few years over the “death of the MQL.”  To say that we at DemandGenBlog disagree that the MQL is dying is an understatement. In this post, we’ll give you five reasons why the MQL is far from dead, but first, let’s take a quick look at why so many are predictin...

September 30, 2016

Run a Google search for "lead gen reporting" and you’ll find plenty of articles that cover “essential” or “must-have” lead gen metrics. While they’re mostly good articles, the majority fails to get into the “how-to”. Not to mention many times you have to sift through fluffy vendor articles that don’t add much value.

December 11, 2015

The New Year is fast approaching and a wave of 2015 lessons learned and 2016 marketing trends content are crashing in. We’re inundated with information, and quite frankly it’s overwhelming. I’ve been hit with more information than I can handle, I’m interrupted with a new sales pitch several times a day and it seems like a new marke...

October 10, 2014

Having implemented lead scoring in the past, I shared the same frustrations with many other marketers -- we’ve spent all this time implementing a sophisticated lead scoring program and sales is not using it. Now what?

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We are a couple of marketers who are passionate about demand generation and B2B Marketing. We created this blog to share tips, ideas and resources related to all things marketing programs, operations, and more. Click here to learn more about us and here to drop us a line!


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