September 7, 2017

There’s been a lot of chatter in the B2B marketing community in the past few years over the “death of the MQL.”  To say that we at DemandGenBlog disagree that the MQL is dying is an understatement. In this post, we’ll give you five reasons why the MQL is far from dead, but first, let’s take a quick look at why so many are predictin...

January 10, 2017

By now, you’ve likely wrapped up your Q1 planning and are in full on 2017 execution mode. As you sit there putting the finishing touches on your plan, I’m sure you’re wondering what your fellow marketers are up to. In this post I will share what my peers and I are seeing as the top demand gen priorities for this year. If these are...

September 30, 2016

Run a Google search for "lead gen reporting" and you’ll find plenty of articles that cover “essential” or “must-have” lead gen metrics. While they’re mostly good articles, the majority fails to get into the “how-to”. Not to mention many times you have to sift through fluffy vendor articles that don’t add much value.

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We are a couple of marketers who are passionate about demand generation and B2B Marketing. We created this blog to share tips, ideas and resources related to all things marketing programs, operations, and more. Click here to learn more about us and here to drop us a line!

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