October 13, 2017

In celebration of Friday the 13th and Halloween being right around the corner, we’ve gone through the scary ride of looking back through the years and outlining some missteps in our demand gen journey. Check out these 13 scary fails that read a lot like a personal philosophy diary of dos and don’ts for demand gen success!

September 28, 2017

Webinars have long been the staple of most marketing programs. If backed by a strong content strategy, it’s a powerful tool that can be used to attract leads at the top of the funnel or to accelerate your pipeline in the middle. It’s also a great way to simply gauge your audience’s interest in what you have to offer – it’s a higher...

September 7, 2017

There’s been a lot of chatter in the B2B marketing community in the past few years over the “death of the MQL.”  To say that we at DemandGenBlog disagree that the MQL is dying is an understatement. In this post, we’ll give you five reasons why the MQL is far from dead, but first, let’s take a quick look at why so many are predictin...

December 11, 2015

The New Year is fast approaching and a wave of 2015 lessons learned and 2016 marketing trends content are crashing in. We’re inundated with information, and quite frankly it’s overwhelming. I’ve been hit with more information than I can handle, I’m interrupted with a new sales pitch several times a day and it seems like a new marke...

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About Us

We are a couple of marketers who are passionate about demand generation and B2B Marketing. We created this blog to share tips, ideas and resources related to all things marketing programs, operations, and more. Click here to learn more about us and here to drop us a line!


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