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By Flora Felisberto

It's almost hard to believe that DemandBase hosted its 6th Annual ABM Innovation Summit last week. Although Account-Based Marketing (ABM) has been around since 2003 when ITSMA introduced the concept and coined the term, it wasn’t until 2015 -- after the launch of platforms such as Engagio and Terminus -- that thi...

January 22, 2018

Bizible Review: Here are 8 things you’ll need to consider before investing in an advanced analytics solution.

October 13, 2017

In celebration of Friday the 13th and Halloween being right around the corner, we’ve gone through the scary ride of looking back through the years and outlining some missteps in our demand gen journey. Check out these 13 scary fails that read a lot like a personal philosophy diary of dos and don’ts for demand gen success!

September 28, 2017

Webinars have long been the staple of most marketing programs. If backed by a strong content strategy, it’s a powerful tool that can be used to attract leads at the top of the funnel or to accelerate your pipeline in the middle. It’s also a great way to simply gauge your audience’s interest in what you have to offer – it’s a higher...

September 7, 2017

There’s been a lot of chatter in the B2B marketing community in the past few years over the “death of the MQL.”  To say that we at DemandGenBlog disagree that the MQL is dying is an understatement. In this post, we’ll give you five reasons why the MQL is far from dead, but first, let’s take a quick look at why so many are predictin...

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We are a couple of marketers who are passionate about demand generation and B2B Marketing. We created this blog to share tips, ideas and resources related to all things marketing programs, operations, and more. Click here to learn more about us and here to drop us a line!

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